What’s the difference?
Google Local Optimisation (location listing optimisation)
Google Local Optimisation focuses around optimising your Google location listing. Google location listings appear on more local based search results and feature just below the Paid ads. They also appear on Google Maps. Having great visibility with your location listing ensures you’re one of the first businesses seen! Google local optimisation is a natural process so a short to mid term strategy is to be adopted
SEO (Search Engine Optimisation)
SEO (Search Engine Optimisation) are the “natural” listings that sit underneath the Paid ads (and the location listings when they appear). There are ten positions on Google and the higher you are to the top the more visits your site will get. The natural listings are a permanent feature on any search and can garner you a lot of traffic to your website. SEO is a natural process so a mid to long term strategy is to be adopted.
Google Paid Ads (PPC)
These are the adverts that sit at the top of Google search results. You can get instant visibility for whatever it is you wish to promote. You assign how much of a budget you wish to spend and we set up a highly focused campaign to promote your products/services on Google.