Pay for calls, not clicks
Local Services Ads put your business at the very top of Google with a Google Verified badge, and you only pay when a customer actually gets in touch. We get you set up, verified and winning jobs.
The very first thing people see
For searches like "plumber near me", Local Services Ads appear right at the top of Google, above the normal ads and above the map. Customers see your name, rating, badge and a call button before anything else.
Why local businesses use them
Local Services Ads are built for businesses that serve a local area. They're designed to turn searches into real conversations with customers.
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Stand out on Google
Appear at the top of the results when people nearby search for your services, and only in the areas you choose, so your budget isn't spent outside your patch.
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Build trust straight away
The Google Verified badge shows first-time customers you've been checked by Google, which helps them choose you with confidence.
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One tap to contact you
Customers can call you, send a message or request a booking straight from the ad, right when they need you.
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Pay for results
You only pay when a potential customer gets in touch through your ad, and you set a budget you can change whenever you need.
Is your trade eligible?
These are some of the services Google currently accepts in the UK. If yours isn't here, ask us and we'll check.
The Google Verified badge
To run Local Services Ads, your business passes Google's checks. In return you get a verified badge next to your name, telling customers you're a real, checked business before they even call.
Google VerifiedBusiness registration
Confirming your business is genuine, such as your Companies House or VAT registration.
Insurance
Proof you carry the right insurance for your work.
Background checks
Checks on the business and, for some trades, the people doing the work.
Licences and qualifications
Where your trade needs them, such as Gas Safe registration.
The exact checks depend on your trade. We'll tell you what's needed and help you gather it.
We handle it from start to finish
Setting up Local Services Ads properly takes time and paperwork. We do the heavy lifting so you can get on with the jobs.
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Eligibility check
We confirm your trade and area can run Local Services Ads, and whether it makes sense for your business.
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Verification support
We guide you through Google's checks and help you gather the documents, so you get your badge without the headache.
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Profile, job types and areas
We set up the jobs you want, the areas you cover and your hours, so you get the right leads and not the wrong ones.
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Budget and bidding
We set a weekly budget you're comfortable with and adjust bidding to keep your cost per lead sensible.
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Lead management
We keep an eye on your leads and help you dispute ones that shouldn't count, such as wrong numbers or jobs you don't do.
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Reviews and responsiveness
Your rating and how quickly you answer both affect how often you show. We help you build reviews and stay responsive.
How it works
From first chat to your first lead, we keep it simple.
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We check you're eligible
Your trade, your areas and whether Local Services Ads are a good fit.
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You get verified
We guide you through Google's checks and gather what's needed.
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Your ads go live
Job types, areas, hours and budget all set up for the right leads.
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The calls come in
You pay per lead, and we keep improving your results month by month.
Questions about Local Services Ads
How are they different from normal Google Ads?
They appear above the normal ads, show a Google Verified badge, and charge you per lead rather than per click. There are no keywords or landing pages to manage. Many businesses run both.
What happened to Google Guaranteed?
In October 2025 Google replaced the Google Guaranteed and Google Screened badges with a single Google Verified badge, and ended the money-back guarantee that came with Google Guaranteed. The ads, the top placement and pay per lead all carry on as before.
Is my trade eligible?
Local Services Ads cover many home and local service trades, such as plumbers, electricians, locksmiths and cleaners. Availability depends on your trade and area, so we'll check for you before anything else.
How much does a lead cost?
Google sets lead prices through its own auction, and they vary by trade, job type and location. You set a budget, and we'll help you keep your cost per lead at a level that works for your business.
What counts as a lead?
A call, message or booking from a customer through your ad. If a lead isn't genuine, such as a wrong number or a job you don't offer, it can be disputed with Google.
Do I pay Google directly?
Yes. Your lead spend is paid straight to Google, separate from our management fee.
Get your business verified and at the top
Tell us about your trade and the areas you cover, and we'll check whether Local Services Ads are right for you.